Copyright © 2011 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/social-media-marketing-news-123/.Social Media Marketing Automated Social Media require a good input of time. Be it Blogs, Social Networks or any other Web 2.0 platform where personal involvement is required, the time factor plays an important role as in any human relation based context. Marketing involving social media requires therefore a good dose of planning and a solid concept. [kaltura-widget wid=“b3aajyftkg” width=“410” height=“364” addpermission=“0” editpermission=“0” /] Targeting Social Media allow targeting based on internal search tools. Searching means: you have to know to know your targeted keywords, login, search and then invite people to join your list. It’s an active push approach. This approach takes too much time, namely when you are involved in multiple networks. The second approach would be: be open to anyone who wants to join your list and make yourself available under the search terms corresponding to your goals. This is a passive, pull approach. Screening When targeting actively, we do the screening when typing our keywords and phrases into the search tool; when targeting passively we are available for all those who are searching for the keywords linked to our profile. In this latter case the screening [...]
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